The New York Times
The New York Times
The New York Times

overview
In collaboration with cross-functional teams at The New York Times, we set out to redefine the mobile news experience. As The New York Times grew new brands and mediums, discoverab-ility became more complex. We helped shape a more flexible system through a new interaction model that brings more content to the surface, while giving the Times’ expanding brands and categories room to express distinct identities within a cohesive experience.
The redesign was recognized with Fast Company’s 2025 Innovation by Design Award for General Excellence.
In collaboration with cross-functional teams at The New York Times, we set out to redefine the mobile news experience. As The New York Times grew new brands and mediums, discoverability became more complex. We helped shape a more flexible system through a new interaction model that brings more content to the surface, while giving the Times’ expanding brands and categories room to express distinct identities within a cohesive experience.
The redesign was recognized with Fast Company’s 2025 Innovation by Design Award for General Excellence.
In collaboration with cross-functional teams at The New York Times, we set out to redefine the mobile news experience. As The New York Times grew new brands and mediums, discoverab-ility became more complex. We helped shape a more flexible system through a new interaction model that brings more content to the surface, while giving the Times’ expanding brands and categories room to express distinct identities within a cohesive experience.
The redesign was recognized with Fast Company’s 2025 Innovation by Design Award for General Excellence.
role
UX & Visual Design
UX & Visual Design
year
2021
2021
core team and partners
Georg Petschnigg, Bill Flora, Ben Shown, Mike Weinstein, Blink UX, NYT
Georg Petschnigg, Bill Flora, Ben Shown, Mike Weinstein, Blink UX, NYT
client
Google Store
Google Store

Work samples limited due to NDA.
Please reach out for more.


Limited Preview (NDA)
Work samples limited due to NDA.
Please reach out for more.

Work samples limited due to NDA.
Please reach out for more.

Limited Preview (NDA)
Work samples limited due to NDA.
Please reach out for more.



