The New York Times

The New York Times

The New York Times

overview

In collaboration with cross-functional teams at The New York Times, we set out to redefine the mobile news experience. As The New York Times grew new brands and mediums, discoverab-ility became more complex. We helped shape a more flexible system through a new interaction model that brings more content to the surface, while giving the Times expanding brands and categories room to express distinct identities within a cohesive experience.

The redesign was recognized with Fast Companys 2025 Innovation by Design Award for General Excellence.

In collaboration with cross-functional teams at The New York Times, we set out to redefine the mobile news experience. As The New York Times grew new brands and mediums, discoverability became more complex. We helped shape a more flexible system through a new interaction model that brings more content to the surface, while giving the Times expanding brands and categories room to express distinct identities within a cohesive experience.

The redesign was recognized with Fast Companys 2025 Innovation by Design Award for General Excellence.

In collaboration with cross-functional teams at The New York Times, we set out to redefine the mobile news experience. As The New York Times grew new brands and mediums, discoverab-ility became more complex. We helped shape a more flexible system through a new interaction model that brings more content to the surface, while giving the Times expanding brands and categories room to express distinct identities within a cohesive experience.

The redesign was recognized with Fast Companys 2025 Innovation by Design Award for General Excellence.

role

UX & Visual Design

UX & Visual Design

year

2021

2021

core team and partners

Georg Petschnigg, Bill Flora, Ben Shown, Mike Weinstein, Blink UX, NYT

Georg Petschnigg, Bill Flora, Ben Shown, Mike Weinstein, Blink UX, NYT

client

Google Store

Google Store

Work samples limited due to NDA.

Please reach out for more.

Limited Preview (NDA)

Work samples limited due to NDA.

Please reach out for more.

Work samples limited due to NDA.

Please reach out for more.

Limited Preview (NDA)

Work samples limited due to NDA.

Please reach out for more.

other projects

other projects

other projects